“How are you doing? Are you holding up?”: a special project by WARTO and Bazilik.Media

Wartime communications for business – what are they now and what can they be?

The WARTO Communications Agency together with Bazilik Media explored this issue in a special project “How are you? Are you holding up?”. In this series of publications, the agency’s CEO Natalia Kholod, together with experts in communications, marketing, brand management and PR of Ukrainian companies, discussed how brands and companies continued to develop communication with their consumers during the war.

“People are the main value, the whole business is based on them.” We talk about internal communications at WARTO and Genesis

Read about how the companies supported the team through well-established internal communications and continued to work productively to develop their business under martial law in our article.

“A brand can’t communicate only when everything is good and the client pays money.”

We talk about marketing and PR tools, communication with consumers, and why businesses cannot remain silent.

“In every communication, a brand should give people support.” “Nova Poshta and WARTO on military communications strategy and marketing activities during the war

We are talking about the strategy of military communications and planning of marketing activities of brands in times of war.