The agency’s team will work to strengthen the brand in the Ukrainian market and consolidate its key characteristics in the minds of consumers.
The key area of the partnership will be the preparation and distribution of information and advertising materials in the media about Samsung’s activities, innovative technologies, products and services. Separately, WARTO will work on increasing SOV (share of voice) in the Ukrainian market.
“Cooperation with Samsung Ukraine is an important step for WARTO agency. We are pleased to have the opportunity to demonstrate our professionalism and expertise in working with the media. Having made responsibility for the result its principle, WARTO uses the most modern PR tools and the latest professional knowledge in its work, just as Samsung has been creating the most innovative technologies and products over the years. This is one of the values that will form the basis of the agency’s productive cooperation with the company,” said Anna Gavura, Head of the Project Department at WARTO Communications Agency.
