The agency’s team is developing a communication strategy for J’erelia, the first Ukrainian cosmetics chain.
One of the key topics important to the J’erelia team is highlighting their values as a Ukrainian business and supporting those national producers involved in the company’s production chain.
“J’erelia is the first MLM company of Ukrainian origin. During the war, we realized that we want to support our partners – both the Ukrainian manufacturers we work with and our partners whom we provide with jobs in this difficult time for all of us. And we can do this through effective communications,” said Anna Levchenko, Head of the J’erelia Contact Center, “We have had experience in implementing various PR campaigns before, but we decided that now it is time for systematic communications that will help us fill various communication channels with information about the company. Therefore, we turned to WARTO Communications Agency to develop a comprehensive communication strategy.”
“We are pleased to build a communication strategy for the J’erelia brand and develop a clear tactical action plan. The best solution for Ukrainian brands now is to act systematically, clearly understanding their next step. Many domestic companies are now turning to us with the task of creating a communication strategy in the new reality. First, this approach helps not to waste marketing budgets on scattered actions. Secondly, it provides a quick acceleration in achieving business goals,” said Natalia Kholod, CEO and founder of WARTO Communications Agency. “Today, the war has opened up opportunities for Ukrainian companies to take additional market shares previously held by international corporations, which have now stopped actively investing in promoting their brands. Ukrainian companies today have the opportunity to feel their consumers like no other, to be on the same page with them and, with proper communication, to become a lovemark. This should definitely be used! We are enthusiastically working on the J’erelia project because we see great potential and share the company’s values: to provide Ukrainians with a high-quality, cool product that is created daily at Ukrainian factories from Ukrainian raw materials. It’s a daily victory and it’s really cool!”
We remind you that since the beginning of the war, WARTO Communications Agency has been actively supporting Ukrainian brands and emphasizing the importance of business continuing to communicate. In particular, the agency has implemented a corporate social responsibility program: during the first 55 days of the war, the team provided “first communication assistance” to 24 Ukrainian brands. As part of the CSR initiative, more than 120 brand materials were placed in the media, more than 250 publications in Facebook communities, Telegram channels and news publics, which resulted in more than 40,000,000 total coverage.
