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Communication Strategy

A step-by-step algorithm for promoting your business

Why?

Are you scaling your business in Ukraine?

Are you entering international markets?

Are you increasing the average check?

Are you launching a new product/TM/brand?

Are you responding to the crisis?

Are you attracting a new target audience or revitalizing an existing one?

A communication strategy is a tool that helps a business to know the answers to all questions and achieve business goals through communication.

Who needs it?

International corporations in Ukraine

Ukrainian corporations and big business

Ukrainian medium business

Grant organizations and foundations

When do you need a communication strategy?

When you need to retain or expand your customer base and create a core audience. Turn random one-time purchases into a loyal community

When a business wants to define or adjust the tone of voice of communication with the target audience. To systematically promote the company’s values on different platforms and create a holistic brand picture

When a company does not want to depend on market turbulence. Communication strategy helps to achieve business goals and keep the brand afloat

When a brand does not want to lose money on random communications. Advertising on a blogger didn’t bring in any customers and didn’t affect recognition in any way? The communication strategy excludes such situations, because analysis comes first, and then action

When you need crisis PR. Don’t wait for the end of the world and then start preparing for it. Crises happen even to the best brands, and a prepared action plan will help you get out of it without losses and even with gains

How do we work?

1. Researching the brand’s target audience, identifying drivers and barriers to purchase

We create a living portrait of the average customer and give you a detailed document with customer insights about the brand and the entire market.

2. Analyze the company’s portrait

We determine how the company’s communication worked before we started working together, make a comparative analysis of competitors, identify strengths and weaknesses, areas of risks and opportunities.

3. Conduct a strategic session

We formulate the goals, distinctive features and character of the brand, finalize the portrait of the target audience and prepare a plan for working with it. We model the brand development strategy for the next 5 years.

4. Develop a communication strategy and fill it with meaning

You receive a working document with brand positioning, tone of voice, key messages and communication channels, a detailed description of consumer behavior and how to influence it, and a detailed plan of marketing activities.

You can implement a communication strategy from WARTO either independently or together with us on a turnkey basis. In any case, our experts will explain in detail how to implement the strategy and provide consultations to brand employees.

What does a communication strategy bring to a business?

Save your budget

You will not allocate funds in the hope that the idea will work. With a communication strategy, you will know exactly what to do and how much to spend to get the desired result.

Highlight the unique selling proposition (USP)

With a USP, the audience will distinguish you from other companies and remember your brand.

Will allow you to get out of price competition

Consumers will choose your brand even if your competitors include a company that dumps prices for goods/services.

It will help to systematically manage brand reputation

It will protect the brand from possible crises that arise due to a haphazard approach.

Contact us for a consultation and we will find a solution that will help your company become a lovemark.

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