Social Media Marketing (SMM)
Comprehensive work with brand social networks
Why?
Every day, people spend about 2.5 hours scrolling through social media, which is 40 minutes more than watching TV. Instagram, Facebook, TikTok, and YouTube have replaced news channels, full-length movies, and shopping malls.
Therefore, a brand’s presence on social media is no longer an option, but a prerequisite for success. But it’s not enough to register a profile, post videos with trending sounds, and congratulate you on International Ice Cream Day. The brand needs a comprehensive SMM that will complement traditional communication channels.
Who needs it?
What does it look like in practice? A systemic action plan:
1. Analytics
analysis of competitors and target audience
2. Strategy
setting goals and developing a strategy to achieve them, selecting a social network for implementation
3. Design
development of the page design concept (from the cover to the templates for posts)
4. Content
development of a content plan, content generation, posting and analysis of engagement rates
5. Moderation
feedback from users, neutralizing negativity, cleaning spam
6. Advertising
targeted advertising and advertising in thematic communities
7. Reporting
monthly comprehensive performance analytics
8. Adjustment
promptly making changes to promotion tactics to increase efficiency
At WARTO, the SMM team consists of a project manager, content manager, designer, photographer, copywriter, targeting specialist, and moderator. And they work together to achieve the brand’s business goals.
Three pillars of SMM:
1. Content
SMM specialists have to create cool content with high-quality visuals and texts without mistakes. No amount of social media algorithms and good posting hours will help without organically engaging content.
2. Moderation
Don’t be afraid to block troll people and bot profiles. Such users do not write to solve a problem and often they have never even used the brand’s services/products.
3. Targeting
Every post needs to be targeted. Depending on your brand strategy, this can be targeting your followers, or a new audience, Ukraine in general, or foreigners.
SMM promotion by WARTO agency specialists includes:
If you want to increase your interaction with millions of potential customers on social media, don’t hesitate to contact us! Our experts will evaluate your brand’s image on social media and offer the best promotion strategy.
