Search Engine Reputation Management (SERM)
Reputation management for business owners. Confidentially and efficiently
Why?
Today, Ukrainian businesses are actively scaling up and entering international markets. However, it faces challenges not only of a legal, financial, logistical, or HR nature, etc. It turned out that European potential partners know nothing about Ukrainian companies and their owners. And what do they do? That’s right, they google it!
Potential partners do not want to deal with a person who has a negative public reputation in their country. They also do not make contact with entrepreneurs about whom Google knows nothing at all. This “nothing” in the minds of bankers, realtors, distributors, owners of large retail chains, and other potential business partners is equal to a negative background.
To effectively build business communications and develop business abroad, it is important to be public.
Who needs a SERM?
What tasks does reputation management solve on the Internet?
What is included in the SERM service?
1. Analytics
Evaluation of the current state and tone of search results for branded queries about a business owner on the Internet
2. Strategy formation
Developing the image of the business owner that needs to be formed and developing a plan of specific SERM activities.
3. Elimination of negativity
Ousting any negative information about the customer and replacing it with positive articles and dossiers.
4. Image formation
We use PR tools to create the necessary image of the client: writing, SEO optimization, and placement of articles and interviews in major media.
5. Consolidation of positions
Constant monitoring and maintenance of the required amount of positive materials about the customer to maintain the achieved positions.
6. Reporting
Monthly comprehensive analytics of performance; its evaluation to determine whether SERM solves the customer’s business problems
Regardless of whether your company has already taken the first steps toward entering foreign markets or is just planning to, you need to work on your own reputation as a top executive now.
Contact us for a consultation – we will develop an effective strategy for managing your online image and implement clear solutions that will build a positive public reputation for your business.
