External Press Service
Building friendly relations with the media and creating the right information field
The media is the most important channel of communication between a company and its customers, partners and other stakeholder groups. It is the media that forms public opinion about an organization and can influence the decision-making of its customers and partners. We help our clients establish effective interaction with journalists and regularly appear in the media relevant to their business.
An external press service takes care of all the company’s communication tasks:
WARTO provides full media support and creates an image of the company that is consistent with its strategy and values.
Who needs it?
What tasks are solved by working with the media:
Work that includes an external press service:
1. Interviewing and training of the company’s newsmakers
2. Searching for and generating newsworthy events
3. Writing and disseminating information materials in the media
4. Initiating and processing information requests from the media
5. Organization of brand image special projects
6. Monitoring of presence in the infopole
7. Development of positioning in the infopole
8. Conducting anti-crisis information campaigns
The result of effective cooperation with the media is the development of a holistic brand perception by consumers, journalists, government agencies, specialized associations and other stakeholders. WARTO’s media specialists communicate the benefits of the brand/company to all stakeholders, build a reputation and maintain the desired image. This is a painstaking and systematic process that will ultimately create a trusting relationship between the brand and its customers.
We make sure that the brand is written about, talked about, and quoted.
Don’t be silent, speak up! Use not only your own communication channels but also external tools. You should always be in front of your potential customers.
Leave a request and our media specialists will consult you!
