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Author’s Supervision

Professional control over the correct implementation of the communication strategy

It would seem that a well-formed communication strategy is a guaranteed key to a successful brand PR campaign.

However, in practice, it turns out that 90% of success is its correct, systematic implementation. The author’s supervision function can help control this process.

When do I need author’s supervision?

If your company has both internal and external teams (outsourced specialists), their actions need to be coordinated and trained to implement the communication strategy correctly

When you need to make the process of strategy implementation systematic and continuous in order to accurately achieve your goals

When you need to teach your team to adhere to positioning, tone of voice, and maintain visual communications in a single style

The key function of authorial supervision in communications: make sure that the positioning formed for the client is equally integrated and broadcast in all channels of communication with consumers.

Author’s supervision includes:

Developing a work schedule for the implementation of the communication strategy and systematic monitoring of each item in the process of implementation and support of the entire working group (both on the part of the client and contractors involved in individual tools) of the positioning and content described in the strategy.

Holding weekly coordination meetings with all members of the working group to unite all specialists, coordinate their actions and monitor the status of work.

Consultations on all areas of strategy implementation for client representatives involved in the strategy implementation process

Checking the company’s visuals for their compliance with the brand positioning and the main idea of the communication strategy without introducing personal tastes, styles and visions

Adjusting texts to the general idea of the communication strategy and matching the tone of voice to avoid introducing personal tastes, styles and visions

Agency supervision lasts at least three months, which is enough time for the working group involved in implementing the strategy to calibrate its work and work out all the necessary issues.

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