WOW media campaign for WOW weeks of Samsung Ukraine
How to provide information support for the brand and exceed the planned indicators by 6 times
Prehistory
Samsung Ukraine announces WOW Weeks, giving you a unique opportunity to upgrade your home appliances and gadgets with up to 30% savings.
Innovative smartphones and tablets, TVs and monitors, reliable home appliances – everything you need to improve the lives of Ukrainians.
Tasks
Decision
To maximize the campaign’s coverage, WARTO engaged 16 media outlets with different target audiences and different thematic focuses: top Ukrainian news agencies, lifestyle media, and media specializing in technology and IT. Among them are Obozrevatel, TSN, Segodnya, Korrespondent, Gagadget, and others.
In addition to publications in the media, we used the following tools to help us achieve the desired results:
- Each publication within the media campaign was posted on the main pages of the media, including on the first screens of websites.
- All news was posted on social media platforms such as Facebook, Instagram, Telegram, Twitter.
Some materials were also reinforced by a banner campaign – we placed bright visuals that attract attention on the main pages of the media.
Additional methods of promotion were used to achieve the KPI: linking, cross-page banners and informers, repeated lifting to the main pages, mailing to own reader bases with links to the material, etc.
Result
campaign coverage
reading