WARTO Agency has become a finalist of Effie Europe Awards 2022, the most prestigious European award recognizing effective communications.
How can we effectively and on a large scale involve city residents in the development of a strategy for its future development? This task was the start of our cooperation in The Strategy 2030 project, which we implemented in collaboration with the Mariupol City Council.
In working on The Strategy 2030 project, the WARTO team used a wide range of tools: from outdoor advertising and SMM to hybrid forums with local authorities, journalists, and Mariupol residents. As a result, we transformed ordinary everyday conversations – with colleagues over a cup of coffee or in the comments section of opinion leaders’ posts – into real participation in the process of change.
But most importantly, we inspired people to dream – and they not only spoke out loud about their dreams, but also began to take real, important steps to make their dreams come true. Every 5th resident of the city contributed their suggestions and ideas to the development of the strategy through a special digital platform.
Learn more about the project, its progress, and results in the video case
