Since the first week of the war, WARTO Communications Agency has been implementing a corporate social responsibility program. The companies that applied for support included Philip Morris, Samsung Ukraine, DILA laboratory chain, Bila Romashka pharmacy chain, Kyivkhlib, Dobroho Dnia pharmacy, and others.
The key messages that brands sought to convey to their consumers in this extremely difficult time were the position of companies and the assistance they provide to the country, informing about free services or goods for Ukrainians.
Results of the CSR program of the WARTO Communications Agency
24 companies. Among them: “Agroprosperis, Kyivkhlib, Gulyai-Pole TM, DILA medical laboratory network, Philip Morris, Samsung Ukraine, ANC, Dobroho dnia Pharmacy
Key requests:
– work with the media
– internal PR
– SMM
– work with publics, communities and Telegram channels
– communications audit
Results:
– more than 120 brand materials in the media
– more than 250 publications in communities, Telegram channels and news publics
– more than 40,000,000 total coverage
In total, the agency’s team placed more than 120 brand materials in the media, more than 250 publications in Facebook communities, Telegram channels and news publics as part of the CSR initiative, which resulted in more than 40,000,000 total coverage.
Since the beginning of the war, WARTO has been urging Ukrainian businesses to actively establish internal and external communications.
Companies need to launch information activities now. Silence has a negative impact on the brand image, as the brand is perceived as either dead or detached from the situation. Therefore, what businesses should definitely do now is to become a pillar of support for their customers, partners, and employees. People always remember who comes to their aid in difficult times, and they will remember the support from brands as well,” emphasizes Natalia Kholod, CEO of the agency.
WARTO experts call on Ukrainian and international businesses: do not be silent! Communicate with your consumers. If you need help with communications during the war, don’t hesitate to contact us, we will be happy to advise you.
